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Back In The Day: How Prices Have Skyrocketed Over Time

Have you ever heard your grandparents reminisce about the “good old days,” when a loaf of bread was just a few cents and a full meal out cost less than a dollar?

It’s no surprise that prices have soared over the decades, but the comparison between then and now is truly staggering. 

While inflation is the main reason for this shift, it’s fascinating to take a closer look at how drastically prices have changed in just the last century. From groceries and gas to homes and concert tickets, everything costs significantly more today than it did decades ago.

Let’s travel back in time to explore how the prices of everyday items and essentials have transformed over the years.

The Price of Dining Out: A Different Experience


An old McDonald’s menu

If you look at an old menu from a diner or McDonald’s, you’ll be shocked by the prices. Imagine paying less than $1 for a full meal!

A cocktail menu with drinks that cost around $1.50

For instance, in the 1960s, McDonald’s meals were less than $4—unthinkable in today’s world of $15 fast food combos. A diner menu from the same era showed that nothing cost more than a dollar. 

An old diner menu

The average cost for a cup of coffee was just a nickel, and a full breakfast plate with eggs, toast, and bacon could be had for around 50 cents.

A deli menu with sandwiches that cost a few dollars

Then: A sandwich for 30 cents.

Now: A sandwich for $10 or more, depending on where you eat.

Grocery Shopping: From Pennies to Dollars

Grocery store signs

One of the most telling indicators of inflation is the cost of groceries. A century ago, you could walk into a market and buy fresh fruit for mere pennies. 

A grocer’s window display showing oranges for a penny and grapefruits for 5 cents

Ads from the 1930s showed oranges for 1 cent each and grapefruits for just 5 cents. A dozen eggs could be purchased for around 19 cents, and meat prices were so low that a family could easily afford a week’s worth of groceries on a small budget.

Fresh eggs for 19 cents

Compare this to today’s grocery prices, and it’s clear that the cost of living has skyrocketed. The affordability of groceries in the past allowed for a single income to support a family—something far less common in today’s world.

A butcher menu showing the low cost of meat

Then: Fresh eggs for 19 cents a dozen.

Now: Eggs can cost $4 or more depending on the market.

The Cost of Housing: Homes for a Fraction of Today’s Prices

Full homes for less than $17,000

Housing is one of the most dramatic examples of rising prices. In the 1950s and 60s, homes could be purchased for under $20,000. 

Less than $1000 for all the materials needed to build a brand new home

In fact, advertisements from the 1960s showed stylish, modern homes for less than $17,000. Mortgages were also significantly more affordable, with monthly payments often under $50.

Monthly mortgage payments for $47.00

The post-war housing boom saw many families able to buy their first homes and furnish them with budgets under $1,000.

Less than $1000 to furnish an entire, brand new house in Chicago

Contrast this with today’s housing market, where the average home price in many areas exceeds $300,000, and mortgage payments are often more than $1,500 per month.

The cost of living breakdown from 1938

Then: Full homes for under $17,000.

Now: Average home prices in the hundreds of thousands.

Gas Prices: A Penny Pincher’s Dream

A gallon of gas for 22 cents

It wasn’t so long ago that gas was considered a small expense. In the 1960s, a gallon of gas was priced at just 22 cents.

Driving cross-country was affordable, and filling up your tank didn’t break the bank. 

A gas station showing gasoline priced at 27.9 cents per gallon, including tax

Today, with gas prices fluctuating between $3 and $5 a gallon, it’s a far cry from the days when a road trip seemed like a bargain.

Vintage gas pumps displaying prices at 92.9 cents per gallon

Then: Gas for 22 cents per gallon.

Now: Gas prices commonly range between $3 to $5 per gallon.

Entertainment: Concerts and Movies for a Few Bucks

A $2.00 ticket to the orchestra in 1960

Entertainment was another area where the cost was once minimal. Concert tickets in the 1970s were astonishingly cheap compared to today’s standards. 

A hot shave for 10 cents and a restaurant menu on the window next door

For example, a Led Zeppelin concert ticket in 1973 cost just $5. Imagine seeing one of the biggest rock bands in history for the price of a coffee today!

A coupon menu

Even movie tickets and entertainment venues were affordable, with tickets to the orchestra in 1960 costing around $2.

A beach stand snack and food shop

Then: $5 for a Led Zeppelin concert in 1973.

Now: Concert tickets can easily exceed $100, especially for major artists.

Education and Healthcare: Then vs. Now

$170 for the cost of one semester at Harvard in 1869

Not only have the prices of everyday goods gone up, but so have the costs of education and healthcare.

Stylish new pants for less than $5.00

Harvard University tuition in 1869 was just $170 for one semester. In stark contrast, today’s tuition at Harvard exceeds $50,000 per year.

A $59.00 hospital discharge receipt from 1933

Healthcare is another area that’s seen tremendous inflation. A hospital bill from 1933 shows a discharge fee of just $59, while the cost of delivering a baby in 1957 was a mere fraction of what it is today.

The cost of delivery a baby and a hospital stay in 1957

Then: $59 hospital discharge in 1933.

Now: Medical bills can run into the thousands, even for routine care.

An old hospital bill from The King’s Daughters and Sons Emergency Hospital, dated 1944

The contrast between prices then and now is a clear reflection of inflation’s impact over the years.

Ford Pinto “The best-selling small car in America.”

Although wages have increased, the rise in the cost of living has outpaced income growth, making it harder for families to enjoy the same level of comfort that previous generations experienced.

Written by Phyllis Brown

Phyllis Brown, the historian behind The History Insider, started the site to share interesting and accurate history stories. Passionate about making history easy to understand, Phyllis brings the past to life, helping readers connect with stories that still matter today.

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